What Do Online Giving Numbers Mean?

January 25, 2011

It’s easy to get caught up in good news.

According to a recent article in the Chronicle of Philanthropy, “online donations rose sharply last year.” Convio, Blackbaud and Network for Good, all fundraising system vendors, reported increases in giving to their customers.  Convio reported its clients experienced more than a 40% increase.  Blackbaud reported 5,000 of its customers raised 10% more dollars online in December but didn’t specify what the increase was compared to.  Network for Good reported a 20% increase in online giving during 2010 compared to 2009. Read the rest of this entry »


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